Fenty Fans Cyber Bully Make Up For Ever

As you may have already heard, after 2 years of development Rihanna launched a new makeup line, Fenty Beauty.

Fenty has gone viral and not just because of it's creator... although it definitely helps. They're said to have a shade for everyone.

Launching a makeup line with 40 foundation shades is indeed a step in the right direction and has made waves around the world. As a working artist in the makeup industry over 10 years, I've heard women of color openly voice their concern regarding limited foundation shade options time and time again. 

Why is launching 40 shades a big deal?

 Just take a look at the train wreck that occurred when BuzzFeed hired "The Clown Contour", YouTube Personality : Bella DeLune, to provide make-overs using her clown contour "technique". 2:50 shows her completed look along with her reaction.

My reaction in the words of my 11 year old: "Bruh..." 

So BuzzFeed decided to hire the Clown Contour YouTube chick as click bait rather than a seasoned professional who could have truly bestowed the powers of makeup... 

k, I'm running my mouth off topic now. I'll continue to attempt the salvation of my industry another time and get to the point. 

The reason I touched on this topic is because the subject's skin looks dead, grey and washed out. Unfortunately, that's the way many women end up looking since they only have so many foundation shades to choose from. So, yay! Go Fenty for being another cosmetic company who strives to cater to ALL WOMEN & Men of course. 

Now for the drama. MUAHAHAHA

Make Up Forever, also known as, MUFE, is a company known and loved by many makeup professionals. They provide us with endless tools to help make our kits strong and capable of almost any job.

In a post that's gone viral on Instagram, Make Up For Ever captioned a photo of its foundation line, "40 shades is nothing new to us."

Rihanna fans wasted no time chiming into what sounds like shade being thrown on Fenty's 40 shades. 

LOOK. I whole heatedly support expressing your opinion but don't sit here in a glass house throwing stones. Some of these people are acting like someone just stole their grandma's purse and insulted their ancient ancestors. Like, how are you going to throw shade upon throwing shade? MUFE didn't even say anything mean. I'm sure you've heard worse from your little sister and lived to see another day. All of this aside, people hardly get this offended when other companies do it. 

Does anyone remember when Burger King dressed up like McDonald's for Halloween? No one threw a fit protecting McDonald's. 

Do you know why? Because: 

A. It's business 

and 

B. It's all in good fun.

 

Take a look at some of the comments... 

• panthers2017The shade to tenth beauty is real with this one
• panthers2017Fenty'
• stormbornsaraviaDon't be throwing shade 'cause you threatened
• imlilfernyStill ashy
• courtlannd#stillashy
• legendarihhStill ashy 🤷🏽‍♀️
• rihannapagedailyYALL GOT ATTENTION, THANK RIHANNA COS YOUR PAGE NEVER HAD 8000 comments
• naturaltarte@chantiabreon Say that twice! That concealer is a big NO! 178&180 are same shade different undertone. Then ONLY one shade after which was introduced during expansion. New makeup lines come out ALL the time. Why Robyn got them all so pressed! They're turning ppl off. I'm definitely going to skip by them.
• marcimillian#stillashy
• keyanalatricee#stillashy
• bagel._.angelstill ashy
• simplykaeliExcept you test on animals and have a crappy product #fentybeauty
• keyanalatriceeAnd #stillwontbuy
• delainey4When ur company debuted did u have 40 shades, probs not. Glad I stopped using this foundation last year. Let your products speak for themselves without trying to steal other peoples light. #shook
• avelauren_You're crap leaves lines and oooh gurl it's a hot mess the second you get outside
• _ssooziStill ashy
• avelauren_40 shades way too close together
• fvmousStill ashy hoe
• avelauren_More like 4 shades that you just stretched on those poor little animals
• stephiemeows40 shades yet still can't find one that matches me. Wack
• laurenxbuchananStill ashy x
• sofifeee@phoenixhunterpoleartist THIS is my exact feeling towards this brand!! I don't give a shit
• sunandsandss@jaeemontoya they did the same thing with Kat Von D, they approached her and created the brand for her. Colors for her palettes were chosen by Sephora's creative department. Same with Fenty, the brand is pended by Sephora/LVMH. Everyone in the beauty industry knows this. You're not in the beauty industry, you don't have to take my word for it you can look it up. Fenty's sister brands are Fresh, Makeup Forever, Benefit, Marc Jacobs, Kat Von D, Bite Beauty, and Ole Henriksen. All owned by the same company and I'm sure I'm missing a few. @laurenloveslady
• buttonsmonroeCool story bro, now tell the people how you guys plan to make these 40 shades not look ashy on everyone's skin. 🤔🤔🤔🤔
• sunandsandssOwned* not pended
• indianalouisianaTerrible marketing. You played yourself.
• _toolegit_toquitStill ashy
• bb_caroline@stephiemeows exactly. 40 shades ain't shit if they're just for 40 different medium tone girls/boys
• sunandsandss@stephiemeows you're white, every brand can match you.
• babygalcocoTake my money @fentybeauty !!!!
• alyssamorgadoNo one wants to buy your makeup now
• glenda_le@_pactumserva
• iamtoriellisYes, you have a lot of shades and I do love your brand but your shades are off. Sorry! Still love you guys though. 😘
• carterdowningYooo y’all delete @badgalriri’s comment?! 😂😂
• s_cnbtThis lasts 3 HOURS MAX on me‼️‼️ improve your drugstore level foundation @makeupforeverofficial

I truly appreciate this comment: 

• dvdlkOmg Ri is like the Trump of makeup comments online lol. I love all these 12 year olds coming up thinking they're makeup critics, Makeup Forever is a legendary industry brand. It's been around longer than most of you have been alive. Ri launched something awesome and fresh but she should pray she can achieve a fraction of the longevity that MUF has. Plus all these pale ass white girls bandwagoning commenting "ashy" bitch on who?? You? Casper the Ghost? Calm down, I'm not taking any makeup critiques from girls who can't go see an R movie. Grow up. Literally. 

I feel for you MUFE! I had something like this happen to me once. I had a different opinion and ended up getting into it with a few people in a Facebook group I got pitchforks and flames from a bunch of little girls telling me I'm not a makeup artist because my eyebrows weren't "fleeky enough" and I should wear different chokers not just black ones. I'm telling you, these girls were literally... calling my phone saying they were going to kill me and leaving false reviews about my business online. Some of which are still view-able on Yelp and Google... Go right ahead and enjoy ;) 

Bunch of hypocrites. 

In closing, was the choice of words on Make Up Forever's post controversial? Yes. Was it shady? AF! But this is business and it did what is was supposed to do didn't it? Created waves and took some of the spotlight off the new kid on the block. 

Make Up Forever ALSO wasn't the first company to use this tactic. So chill and vibe on. Putting this much energy and hate into something that doesn't directly effect you is throwing shade on your soul. 

I'm dying to hear your thoughts in the comments below.